E-commerce2026
Launching Velvetor — a luxury perfume brand, from zero to launch
Velvetor had beautiful hand-crafted fragrances and no way to sell them. We designed the brand, built the store and launched a content engine that put its story in front of the right audience.
8
Fragrances launched
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Result 1
8
Fragrances launched
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Result 2
3.4×
Return on ad spend
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Result 3
+180%
Month-on-month sales
Measured over the 4 months engagement, in the client's own analytics — and signed off by them before publishing.
01Background
The situation we walked into
A premium product line with gorgeous photography but zero digital presence — no store, no audience, and no way to turn attention into orders.
We crafted a fragrance-first brand identity, built a fast D2C store, photographed and styled the full catalogue, and launched founder-led content and paid campaigns.
- Sector
- E-commerce
- Engagement
- 4 months
- Practices involved
- Design & Branding, Web Development, Content & Media, Marketing & Growth
02The work
How we did it, in order
Four phases over 4 months. Each one was scoped from what the last one showed us — nothing here was decided up front and hoped for.
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Weeks 1–4
Rebuilt the storefront
Off a slow, dated theme and onto a fast, conversion-focused build with a checkout that actually works on a phone.
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Weeks 3–5
Fixed the tracking
Server-side events, clean product feeds and proper attribution, so every rupee of spend could be traced to an order.
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Weeks 5–8
Launched full-funnel ads
Prospecting for cold audiences, retargeting for browsers, and a retention flow that brought buyers back.
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Months 2–6
Optimised every week
Creative refreshes, landing-page tests and budget shifts based on what the numbers said, not what we assumed.
03The result
What actually changed
The headline numbers are at the top of this page. This is what sat behind them — the day-to-day difference, side by side.
Could this work for you?
What a project like this looks like
Same shape, different business. Here's what you'd be signing up for, in plain terms — and what we'd need from you to hit numbers like these.
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Roughly 4 months end to end
That's how long this one ran. We scope yours on the first call and put the timeline in writing.
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What it took
Design & Branding and Web Development and Content & Media and Marketing & Growth — run by one team, with a single point of contact throughout.
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What we'd need from you
One decision-maker, access to your existing accounts, and about two hours a month for reviews.
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How you'd track it
A monthly report in plain language, against the numbers we agree on before any work starts.
Answers before you ask
Still unsure about something? A quick call clears it up faster than any FAQ.
Every project is different, so we share a clear, itemised quote after a free 30-minute discovery call. No pressure and no hidden fees.
A typical website takes 2–4 weeks depending on scope. We'll give you a precise timeline in your proposal.
Yes — we work with clients across India and beyond, fully remote-friendly with clear communication throughout.
Just book a discovery call. We'll handle the rest — strategy, copy, design and content.
Ready to grow? Start with a free discovery call.
No pressure, no jargon. Just a clear conversation about your goals — and an honest plan to get you there.
- 30-minute call, free
- Clear quote, no hidden fees
- Reply within one business day