D2C2026
Qibo — a product brand built around the founder’s story
Qibo needed more than a store — it needed a brand voice. We built the site, produced the founder and product content, and turned the founder’s story into the marketing.
30+
Reels produced
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Result 1
30+
Reels produced
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Result 2
2.1×
Engagement rate
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Result 3
#1
Founder-led content
Measured over the 3 months engagement, in the client's own analytics — and signed off by them before publishing.
01Background
The situation we walked into
A great product with no brand story or digital shelf, competing against established names with far bigger budgets.
We built a conversion-focused store, shot and edited founder and product reels, and paired them with a content calendar that kept the brand visible every week.
- Sector
- D2C
- Engagement
- 3 months
- Practices involved
- Web Development, Content & Media, Marketing & Growth
02The work
How we did it, in order
Four phases over 3 months. Each one was scoped from what the last one showed us — nothing here was decided up front and hoped for.
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Weeks 1–2
Mapped how patients search
Keyword and intent research around symptoms and treatments — the words patients use, not the clinical ones.
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Weeks 2–6
Built an appointment-first site
Every page ends in a booking, with clear treatment pages, directions and a form that takes under a minute.
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Weeks 5–10
Owned local search
Business profile, location pages, reviews and schema, so the clinic finally showed up in the map pack.
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Ongoing
Tracked every enquiry
Call tracking and form attribution, so the team knows which treatments actually bring patients through the door.
03The result
What actually changed
The headline numbers are at the top of this page. This is what sat behind them — the day-to-day difference, side by side.
The brand now has a consistent identity, a bank of reusable video content, and a store and social presence that work together instead of separately.
Could this work for you?
What a project like this looks like
Same shape, different business. Here's what you'd be signing up for, in plain terms — and what we'd need from you to hit numbers like these.
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Roughly 3 months end to end
That's how long this one ran. We scope yours on the first call and put the timeline in writing.
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What it took
Web Development and Content & Media and Marketing & Growth — run by one team, with a single point of contact throughout.
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What we'd need from you
One decision-maker, access to your existing accounts, and about two hours a month for reviews.
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How you'd track it
A monthly report in plain language, against the numbers we agree on before any work starts.
Answers before you ask
Still unsure about something? A quick call clears it up faster than any FAQ.
Every project is different, so we share a clear, itemised quote after a free 30-minute discovery call. No pressure and no hidden fees.
A typical website takes 2–4 weeks depending on scope. We'll give you a precise timeline in your proposal.
Yes — we work with clients across India and beyond, fully remote-friendly with clear communication throughout.
Just book a discovery call. We'll handle the rest — strategy, copy, design and content.
Ready to grow? Start with a free discovery call.
No pressure, no jargon. Just a clear conversation about your goals — and an honest plan to get you there.
- 30-minute call, free
- Clear quote, no hidden fees
- Reply within one business day