Design & Branding
A brand identity you can actually use — not a logo trapped in a PDF.
Logos, visual identities and website design that make your business look as credible as it really is.
Typical timeline
2–4 weeks
- Typical timeline
- 2–4 weeks
- Concepts shown
- 3–4 routes
- Revision rounds
- 2 included
- You own
- All source files
01The problem
Sound familiar?
If you nodded at two or more of these, you're on the right page.
- Your logo came from a cousin, a freelancer or a template — and it shows.
- Every poster, invoice and Instagram post uses a slightly different red.
- You have six logo files and no idea which one to send the printer.
- Your brand looked right in 2019 and hasn't moved since.
- You're pitching to bigger clients and your materials quietly undercut you.
All of it is fixable. Usually in 2–4 weeks, with one team and one clear plan.
02What changes
What you actually walk away with
Not a folder of files — three differences you can point at, and the reason each one matters.
-
A distinctive, memorable identity
People recognise you before they read your name — on a shelf, in a feed or on a search page.
-
Consistency across every touchpoint
The same red, the same type, the same logo — from your invoice to your Instagram grid.
-
Design that earns trust instantly
You stop looking like a business that just started and start looking like the safe choice.
Built for
- New businesses that need a strong first impression
- Established brands that look dated or inconsistent
- Founders building a personal brand
03What's included
Every engagement ships these
No vague "strategy and execution" — these are the actual things that land in your inbox.
6 deliverables, every time
-
01
Brand discovery
A 90-minute session on your market, your customers and the three brands you wish you looked like.
Written brief -
02
Logo suite
Primary logo, a horizontal lockup and a square mark for avatars — each spaced and sized properly.
SVG, PNG, PDF, EPS -
03
Colour & type system
Hex, RGB and CMYK values that stay consistent from screen to print, with a type scale that works.
Style sheet -
04
Brand guidelines
How to use it, how not to use it, and enough clarity that a new designer needs no hand-holding.
PDF, 15–25 pages -
05
Launch kit
Social avatars, cover images, an email signature and letterhead — ready to use the day you sign off.
Editable files -
06
Handover
Working files plus a 30-minute walkthrough so your team knows what they have and how to use it.
Figma + call
Built with
- Figma
- Illustrator
- Photoshop
- InDesign
- Adobe Fonts
04How it works
Start to finish, with no mystery weeks
You'll always know which phase you're in, what's happening and what comes next.
-
01
Days 1–3
Discovery
Workshop, market and competitor review, and a written direction you approve before any design starts.
-
02
Week 1–2
Concepts
We present concepts in context — on a sign, a phone, an invoice — not floating on a white slide.
-
03
Week 2–3
Refinement
You pick a direction. We refine it, build the colour and type system around it, and stress-test the edge cases.
-
04
Week 3–4
Handover
Guidelines, every file format you will ever need, and a walkthrough call with your team.
05Working together
What we need from you — and who this isn't for
Projects stall for predictable reasons. Here's the honest version of both sides.
What we need from you
- About 2 hours total — one discovery call and one review call.
- Any existing assets: old logos, photos, brochures, packaging.
- Three brands you admire and one you don't — and why.
- One decision-maker who can actually sign off.
06Proof
This work, in the real world
Same service, a real client, numbers we can stand behind.
From startup founder to industry voice
A consultant wanted to be known for her expertise — we built a brand that opened real doors.
12
Speaking invitations
5
Consulting clients
40k
New followers
Soshal rebuilt our website and ran our ads. Online sales went up 4× in six months — and for the first time our marketing actually pays for itself.
07Questions
Asked about design & branding
The things people want to know before they commit.
Yes — full ownership and every source file transfers to you on final payment. No licensing games, no holding your logo hostage.
It rarely happens, because the written direction is approved before design begins. If it does, the next round is on us — we got the brief wrong, not you.
Often the smarter move. A refresh keeps the equity you have already built and usually costs about half a full identity.
Yes. We supply CMYK and Pantone values and vector files, and we test the mark small enough for a favicon and large enough for a hoarding.
Keep exploring
Everything else we do
Most clients start with one practice and grow into two or three — one team, one point of contact.
Ready to grow? Start with a free discovery call.
No pressure, no jargon. Just a clear conversation about your goals — and an honest plan to get you there.
- 30-minute call, free
- Clear quote, no hidden fees
- Reply within one business day