Social Media2026
The Plae — a social grid that sells
The Plae needed a social presence as sharp as its products. We designed a grid system and content engine that turned a feed into a storefront.
+260%
Follower growth
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Result 1
+260%
Follower growth
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Result 2
5×
Engagement rate
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Result 3
40+
Posts per month
Measured over the 6 months engagement, in the client's own analytics — and signed off by them before publishing.
01Background
The situation we walked into
An inconsistent feed and sporadic posting meant beautiful products were getting lost — no visual identity, no posting rhythm, no results.
We designed a modular grid system, planned content in monthly batches, and produced photography and reels that made the brand instantly recognisable.
- Sector
- Social Media
- Engagement
- 6 months
- Practices involved
- Content & Media, Design & Branding, Marketing & Growth
02The work
How we did it, in order
Four phases over 6 months. Each one was scoped from what the last one showed us — nothing here was decided up front and hoped for.
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Weeks 1–2
Found the one idea
Interviews and audience research to pin down the single point of view worth being known for.
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Weeks 2–5
Built the identity around it
A personal brand system — mark, type, colour and photography — that holds up on a keynote slide and a profile picture.
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Weeks 4–8
Set a content rhythm
One repeatable weekly format across LinkedIn and Instagram, batched a month at a time so it never slipped.
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Months 2–5
Turned reach into rooms
A speaker one-pager, a lead magnet and a follow-up flow that converted attention into actual conversations.
03The result
What actually changed
The headline numbers are at the top of this page. This is what sat behind them — the day-to-day difference, side by side.
Could this work for you?
What a project like this looks like
Same shape, different business. Here's what you'd be signing up for, in plain terms — and what we'd need from you to hit numbers like these.
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Roughly 6 months end to end
That's how long this one ran. We scope yours on the first call and put the timeline in writing.
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What it took
Content & Media and Design & Branding and Marketing & Growth — run by one team, with a single point of contact throughout.
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What we'd need from you
One decision-maker, access to your existing accounts, and about two hours a month for reviews.
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How you'd track it
A monthly report in plain language, against the numbers we agree on before any work starts.
Answers before you ask
Still unsure about something? A quick call clears it up faster than any FAQ.
Every project is different, so we share a clear, itemised quote after a free 30-minute discovery call. No pressure and no hidden fees.
A typical website takes 2–4 weeks depending on scope. We'll give you a precise timeline in your proposal.
Yes — we work with clients across India and beyond, fully remote-friendly with clear communication throughout.
Just book a discovery call. We'll handle the rest — strategy, copy, design and content.
Ready to grow? Start with a free discovery call.
No pressure, no jargon. Just a clear conversation about your goals — and an honest plan to get you there.
- 30-minute call, free
- Clear quote, no hidden fees
- Reply within one business day