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E-commerce2025

From 0 to 4× online sales in 6 months

A fashion e-commerce brand needed a site that could actually sell — and ads that paid for themselves.

See all work
From 0 to 4× online sales in 6 months

4×

Online revenue

Client
Fashion e-commerce brand
Sector
E-commerce
Engagement
6 months
Delivered
2025
  1. Result 1

    4×

    Online revenue

  2. Result 2

    +210%

    Organic traffic

  3. Result 3

    3.2×

    Return on ad spend

Measured over the 6 months engagement, in the client's own analytics — and signed off by them before publishing.

01Background

The situation we walked into

An outdated storefront, slow load times and ad spend with no measurable return were holding the brand back.

We rebuilt the store on a fast, conversion-focused platform and launched a full-funnel ad strategy with proper tracking.

Sector
E-commerce
Engagement
6 months
Practices involved
Web Development, Performance Marketing

02The work

How we did it, in order

Four phases over 6 months. Each one was scoped from what the last one showed us — nothing here was decided up front and hoped for.

  1. Weeks 1–4

    Rebuilt the storefront

    Off a slow, dated theme and onto a fast, conversion-focused build with a checkout that actually works on a phone.

  2. Weeks 3–5

    Fixed the tracking

    Server-side events, clean product feeds and proper attribution, so every rupee of spend could be traced to an order.

  3. Weeks 5–8

    Launched full-funnel ads

    Prospecting for cold audiences, retargeting for browsers, and a retention flow that brought buyers back.

  4. Months 2–6

    Optimised every week

    Creative refreshes, landing-page tests and budget shifts based on what the numbers said, not what we assumed.

The new storefront taking shape during the rebuild
Weekly performance review of campaigns and revenue
Shipped in 6 months

03The result

What actually changed

The headline numbers are at the top of this page. This is what sat behind them — the day-to-day difference, side by side.

Before After
Store platform A slow, dated theme A fast, conversion-focused build
Mobile load time Over six seconds Under two seconds
Ad attribution Guesswork across channels Every order traced back to a click
Checkout completion Two in three shoppers dropped Drop-off down by roughly a third
Reporting A monthly spreadsheet, by hand A live dashboard the client owns
Revenue and campaign performance after the rebuild
Day to day, the founder stopped guessing which channel was working and started deciding budget from one dashboard — in the time it used to take to build the spreadsheet.
Soshal rebuilt our website and ran our ads. Online sales went up 4× in six months — and for the first time our marketing actually pays for itself.
AS Ananya S. Founder, Fashion e-commerce brand online sales

Could this work for you?

What a project like this looks like

Same shape, different business. Here's what you'd be signing up for, in plain terms — and what we'd need from you to hit numbers like these.

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  • Roughly 6 months end to end

    That's how long this one ran. We scope yours on the first call and put the timeline in writing.

  • What it took

    Web Development and Performance Marketing — run by one team, with a single point of contact throughout.

  • What we'd need from you

    One decision-maker, access to your existing accounts, and about two hours a month for reviews.

  • How you'd track it

    A monthly report in plain language, against the numbers we agree on before any work starts.

Questions

Answers before you ask

Still unsure about something? A quick call clears it up faster than any FAQ.

Every project is different, so we share a clear, itemised quote after a free 30-minute discovery call. No pressure and no hidden fees.

A typical website takes 2–4 weeks depending on scope. We'll give you a precise timeline in your proposal.

Yes — we work with clients across India and beyond, fully remote-friendly with clear communication throughout.

Just book a discovery call. We'll handle the rest — strategy, copy, design and content.

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